3T joins teamTBB in world-class triathlon partnership

Madone, Italy: 1 February 2010

Signs two-year sponsor deal with world-leading Ironman specialist teamTBB; also to participate in holding company TBB’s social programs to benefit youth in diverse countries.

3T has signed a worldwide sponsor partnership with teamTBB.

Singapore-based teamTBB is a major player in professional triathlon, representing and managing 30 athletes of 15 nationalities. It is also committed to social programs for young people in countries as diverse as Brazil, the Philippines, and Thailand.

3T will become teamTBB’s official cockpit components supplier. The 2-year agreement means 3T will at any time be able to field 6 active, sponsored triathletes.

“It’s great to be able to participate with teamTBB,” said 3T CEO René Wiertz. “The work Alex Bok and his staff are doing to promote cycling awareness and sport in Asia is inspirational. Their athletes are a model for youth, and this complements ideally our participation with Team Garmin-
Transitions sponsor Slipstream Sports.”

Alex Bok, owner of teamTBB and The Bike Boutique, added: “We welcome 3T whole-heartedly. We’ve seen how triathletes in search of their ultimate performance are turning to 3T aero components. We think our athletes should have equipment that frees them to give of their best.”

teamTBB’s 2010 calendar comprises 250 races in 5 continents. Ironman is the team’s main focus – it takes part in 4 out of 5 of the world’s full Ironman, and 2 in 5 of half-Ironman events. In the last 30 months, it has garnered 24 outright wins. Among its top athletes are Tereza Macel (CZE),
Rebekah Keat (AUS), Stephen Bayliss (GBR), and James Cunnama (RSA).

Notes to editors:
3T is an Italian cycle components company, founded in 1961 in Turin. After a change of ownership in 2007, 3T underwent a major program of investment to renew its technical capacity and delivery resources. The 3T Intelligent Production Lifecycle is now the bike industry’s most advanced engineering platform. In 2008, the Tour de France and several Olympic races were won on 3T components. www.thenew3t.com

teamTBB is a professional organisation for triathlon and bike related sports and nurtures a unique culture by providing hope and opportunity for young athletes. teamTBB is committed to building a better world for youth and has started various social projects around the world. www.teamtbb.com

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