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Distribution Center

Welcome to The Bike Boutique (TBB) Holding, the leading distribution partner for bike retail shops in Asia-Pacific!

TBB is the company behind many bicycle shops located in Asia-Pacific. We serve many independent retailers across some 12 countries and we can supply your shop with some of the best brands for bike framesets, complete bikes, bicycle parts, accessories, lifestyle products and apparel. TBB is constantly improving and expanding our offerings and introduce innovative new programs and services to help dealers save money, build profits and keep their customers happy.

Benefits of TBB

The TBB Advantage: Let’s Make Your Business Profitability

Opening a dealer account with TBB gives you more than just access to our full complement of brand and products—it's the beginning of a profitable partnership. We offer broad and rich services to our customers, from detailed product information, presentations, pricing, stock availability and incentive programs. Every shop is unique, so pick and choose the programs and services that work best for you.

Our Brands

TBB was established in 2006 and has since then built great relationships with world class manufacturers. We test many of the brands we sell in our own professional sports team (teamTBB). Click here to see the brands we currently carry and can supply you if a partnership can be established for your city or area. We are constantly on the look-out for new brands that meet our requirements.

Online Distribution Center

Log into our online Distribution Center and get all the information you require about each brand. What can you find?

Detailed product information
Regional retail pricing
Online order forms (with soon to be launched online order placement)
Online stock information
Product Advertising for your use
Product manuals and video
Product photo’s
Media information

The TBB Online Distribution Center makes the time-consuming task of placing orders simple and short: log in, order, and your shipment will be on its way to you within a few days. User-friendly and easy-to-use, the only problem will be deciding what to order! The best part is, it’s available 24 hours a day, 7 days a week. No fuss and no worry with the TBB online Distribution Center, guaranteed.

TBB’s regional warehouse is able to support all your logistical needs

We serve bike shops and dealers from our centrally located TBB warehouses in Asia and Australia. We partner with some major companies like the World Triathlon Cooperation as part of a long term partnership in Asia. From our TBB warehouses we supply for example all retail products sold at every Ironman event across Asia-Pacific.

Strong marketing capabilities

TBB’s partners with leading manufacturers from around the world, we build brands by using the products across many sponsored athletes around the world and are therefore able to provide you deep market knowledge and support to maximize your sales opportunities in your own business.

No matter which country you are or how big your store is, we will be glad to work with you and make the business partnership into a win-win relationship for both ends.

Types of Businesses We Sell To

TBB offers hundreds of products to a wide variety of business models. Our primary customer is the brick and mortar bike shop. We also service outdoor sports shops, repair shops, tri shops and bicycle rental businesses.

We work mainly with the following types of businesses:

Independent Bicycle Dealers
Repair-only Shops
Bicycle Rental Businesses
Triathlon Shops
Outdoor Retailers

Getting Started

New Account Requirements

To establish a new account, we'll need the following things from you:

A completed and signed TBB New Dealer Application
Pictures of your commercial/retail location including: storefront with signage, retail bicycle department and a shop/service area.
A current phone bill or yellow page ad with your company name (verifiable by directory assistance).
Account candidates must demonstrate the ability to conduct themselves professionally and courteously throughout the application process.

Note: if you are still in the planning stages for your store, or if you have any questions, please call the TBB Sales Team: +65 6225 1728.

New Account Application

You can make the first step right now. Click on the application form below, or for more information contact your New Account Agent (link to New Account Agents below).

New Dealer Application