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Ironman is a lifestyle event and a life experience for participants and their supporters.
Triathlon, the continuous swimming, bicycling and running event, is the icon fitness and participatory sport. In just 26 years, triathlon has grown from being a once a year diversion for the San Diego Track Club to inclusion on the Olympic program. The Ironman Triathlon is the sport’s marquee challenge and the world’s most captivating & testing single day endurance race consisting of: 3.9K swim\180K bike\42K run.
In 2006, the World Triathlon Corporation launched a new World Championship Ironman Triathlon Series - Ironman 70.3. The introduction of Ironman 70.3 acknowledges the popularity of half Ironman triathlon distance racing across the world. This distance, consists of a 1.9km swim, a 90.1km bike and a 21.1km run is far more attainable and attractive than the ‘full’ Ironman distance. The athletes cover 112.9km – the equivalent of 70.3 miles. For most athletes, the goal, the drive, the inspiration is to hear the race announcer proclaim “You are an Ironman!” as they cross the finish line.
It is what triathletes the world over has been waiting for. Get ready for your Ironman experience to reach new heights with the Tri Trade Show. What to eat? Where to watch? Where can I buy a fuel belt? What new gear is out there? With the Tri Trade Show we bring the experience direct to you: all under one roof. From athlete registration, retail, product showcases; we cater for every triathlete and spectator need. It’s so simple.
World Triathlon Corporation (WTC) and The Bike Boutique Holding (TBB) have announced a five-year partnership where TBB will operate retail and event expo activities at Ironman and Ironman 70.3 races in the Asia-Pacific Region.
These expos, called the “Tri Trade Show” (TTS), will provide athletes and spectators an up-scale retail experience, and provide manufacturers and distributors with a consistent expo infrastructure to facilitate their participation on a regional basis.
WTC and TBB also expect that the Tri Trade Show will create an event social center by offering a meeting point during race week and race day for family, supporters and fans to spend time together in a pleasant environment.
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An Ironman may last for one day but the event is a 5-day experience. Many athletes arrive to the venue early and on arrival the Tri Trade Show will be ready to receive you. All you have to do as a participating athlete is check-in!
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A plethora of tantalizing gear will be showcased by a variety of manufacturers. You can LOOK, TOUCH and TRY OUT latest trends and gadgets that will be showcased throughout the event week.
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Don’t forget your credit card because at the Tri Trade Show you are going to be spoilt for choice with the retail brands on offer. Starting with a complete range of Ironman apparel and merchandise, a variety of exhibitors will assure that there is something for everyone.
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We don’t have to remind you that eating and drinking is paramount during race week. So we just make it more convenient and bring quality food and beverages to you so you can relax and soak up the race week atmosphere.
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So race day dawns. Spectators are just as important as participants. These are the people that have supported you during training and now they want to share in your special day. With our big screen viewing stations all the action comes to you LIVE while you relax with a beer and burger – it’s a tough job but someone has to do it!
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Singapore
USA
Germany
Japan
China
Italy
Thailand
