Career | Brands | Media Center | Global Newsletter | Contact us

About Us

Who are we?

The Tri Trade Show (TTS) is a unique collaboration between two GREAT brands that are set to deliver you the ultimate triathlon experience.

Home of the Ironman brand and series of worldwide races the World Triathlon Corporation (WTC) and The Bike Boutique have joined forces to elevate your Ironman experience to a whole new level by creating a unique and top class triathlon retail show at every WTC race across the Asia-Pacific.



	“Our main priority is to upgrade the entire Ironman experience at Asia-Pacific events. Providing a quality retail atmosphere and event social center is an important component to this experience. This is a big job and to get it done as envisioned, we turned to the region’s most successful high-end retailer – The Bike Boutique (TBB) knows our market and understands our goals. The partnership with TBB puts this event aspect in very capable hands and allows us to concentrate on other aspects of Ironman racing.” - Murphy Reinschreiber, WTC’s Managing Director Asia-Pacific.
	“WTC has built the No. 1 triathlon and endurance brand in the world and we are excited to be part of the push into the Asia-Pacific market. Like WTC, we have a passion for triathlon. As a retailer with experience throughout the region we clearly see the potential for the sport and trade show format. We are proud to partner with WTC with the mission of enhancing the Ironman experience across the Asia-Pacific.” - TBB Holding Managing Director, Alex Bok.

What are we?

By combining the world class WTC events and the Ironman brand with the global retail expertise of The Bike Boutique, WTC and TBB will establish a powerful retail experience and trade infrastructure platform to position the Ironman and 70.3 races as the in-country triathlon trade fair and meeting place for industry players, consumers, much like a ‘local Eurobike or Interbike triathlon show’.

The Tri Trade Show will fill the void for a much needed event social centre. This will provide spectators with a much improved race spectator experience, a pleasant environment to watch the race and a fun environment to meet friends over a drink and a chat.

Where are we?

The Tri Trade Show will be in place at EVERY IM and 70.3 event in the Asia-Pacific region, from China, to Thailand, to Singapore, Australia and more. As triathlon across Asia reaches new heights in terms of participant growth the Tri Trade Show will be a great asset providing athletes and spectators vast product and retail choice showcasing the latest products from participating manufacturers.

For exhibitors, it is a chance to directly reach out to a new market through a platform that is specifically geared towards their target audience.


< Ironman Tri Trade Show	Triathlon in Asia-Pacific >

Your IP is 38.107.179.238